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	<title>AaronJBates.com &#187; Technology</title>
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	<description>Putting the &#34;L&#34; back in Polk!</description>
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		<title>Why the iPad is not a Fail!</title>
		<link>http://aaronjbates.com/2010/01/why-the-ipad-is-not-a-fail/</link>
		<comments>http://aaronjbates.com/2010/01/why-the-ipad-is-not-a-fail/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 14:00:41 +0000</pubDate>
		<dc:creator>Aaron J Bates</dc:creator>
				<category><![CDATA[Professional]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[I, like many others, watched as Apple unveiled their newest product: The iPad. Now as a response to that I have heard negative comments all across the board as to why the product failed to deliver. I strongly disagree . And here&#8217;s why: &#160; Apple has developed a new ecosystem to capitalize on the technology [...]]]></description>
			<content:encoded><![CDATA[<p>I, like many others, watched as Apple unveiled their newest product: The <a href="http://www.apple.com/ipad/" target="_blank">iPad</a>. Now as a response to that I have heard negative comments all across the board as to why the product failed to deliver. I strongly disagree . And here&#8217;s why:</p>
<p>&#160;</p>
<ol>
<li>Apple has developed a <strong><u>new</u></strong> ecosystem to capitalize on the technology it has developed. </li>
<li>The most impressive feature is not related to the device it self, but to its partner service. AT&amp;T was chosen once again to partner with Apple in the US to deliver the 3g service at a historical low. <strong><u>$30 / month without a contract</u></strong>. Cancel at anytime. </li>
<li>Target Market: To the disappointment of all my geeky and techy friends. You are not that target. Yes you are the ones who cared to&#160; watch yesterday, but its not your all in one dream device. Its simple my <strong><u>Next</u></strong> device. </li>
<li>Business Model</li>
</ol>
<p>Let me delve into that last one.</p>
<p>I am sure that for your <a href="http://blogs.zdnet.com/Apple/?p=5871" target="_blank">top 15 reasons why you hate</a> the iPad there was a solid business decision to do so.</p>
<p>The top two of those reasons are:</p>
<blockquote><p>1.Cost Engineering the $499 base price</p>
<p>Think about the economy, we are recovering from the worst economic downturn since the Great Depression. A $1000 starting price would likely have flopped.</p>
<p>Steve was very proud in the presentation of the fact that the iPad was starting at 499. Yes i know those of you who want the high end will likely add all the trimming and pay over $1000, but budgets are tight.</p>
<p>&#160;</p>
<p>2. AT&amp;Ts $30/month w/ no contract</p>
</blockquote>
<blockquote><p>I said this already and I will say it again. This is the most impressive feature!</p>
<p>Lets compare to the cost of Verizon data:</p>
<p>They sell&#160; an HP Mini netbook for $199 with a 2-year contract. The data plan is $39 for 250Mb/month, $59 for 5Gb</p>
<p>You can clearly see that though the initial price for the device is lower, but the&#160; monthly cost is significantly more. </p>
</blockquote>
<p>Finally we need to remember that this is a 1st generation product. We will see revisions, modification and additional functionality as future generations come out. Just be patient. </p>
<p>&#160;</p>
<p>Both my 5 year old and I can&#8217;t wait to get our hands on one. Yes we watched the demo as a family. Yes, I know how dorky that is. I also know that my kids likely won&#8217;t even remember the pre iPad days. Now that IS crazy. </p>
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